Wayfair (W) Director Steven Conine Sells 69,000 Shares

What Happened
Steven Conine, a director of Wayfair, sold a total of 69,000 Wayfair shares in multiple open-market transactions on September 14, 2026, for aggregate proceeds of approximately $7,132,028. Individual tranches were executed at weighted-average prices ranging from about $98.32 up to $106.09 per share (multiple price ranges apply across the lots). These were sales (not purchases), which are typically routine dispositions rather than explicit bullish signals.

Key Details

• Transaction date: September 14, 2026; Form 4 filed September 16, 2026 (appears timely).
• Total shares sold: 69,000; total proceeds: ~$7.13 million.
• Reported per-tranche weighted-average prices: ~$98.32, $99.42, $100.39, $101.43, $102.40, $103.39, $104.42, $105.40 and $106.09. Footnotes state each of these represents multiple executed prices within stated ranges.
• Footnote highlights: sales were effected pursuant to a Rule 10b5-1 trading plan adopted May 6, 2026; one footnote (F11) notes certain shares are owned through SK Ventures LLC (of which Conine is a member). The filing offers to provide breakdowns of the individual trade prices within the reported ranges upon request.
• Shares owned after the transaction: not shown in the provided excerpt — see the full Form 4 for post-transaction beneficial ownership.

Context

• The trades were executed under a 10b5-1 plan, which is a prearranged trading program that allows insiders to sell shares according to a pre-set schedule and is often used to avoid timing concerns.
• Sales by directors are common and do not by themselves indicate company prospects; purchases are generally more informative about insider sentiment.
• For full details (exact per-trade prices, remaining holdings, and the 10b5-1 plan terms), refer to the complete Form 4 filing (Accession No. 0001616707-26-000164).