Wayfair Inc.: Pres., commercial & operations Jon Blotner exercised 23,451 shares

What happened

• Jon Blotner, pres., commercial & operations, exercised or converted a total of 23,451 RSUs on Oct 1, 2026 (327 + 182 + 22,942). The reported exercise/conversion price was $0.00 per share.
• The issuer withheld 11,340 shares to satisfy the reporting person's tax withholding obligation, valued at $101.37 per share for a total of $1,149,536.
• On Oct 2, 2026, 6,056 shares were sold in an open-market sale at $104.13 per share for $630,611.

Key details

• Transaction dates and prices:
  • Oct 1, 2026: exercise/conversion of 327, 182 and 22,942 RSUs at $0.00 per share (acquired).
  • Oct 1, 2026: 11,340 shares withheld for tax withholding at $101.37 per share = $1,149,536 (disposed).
  • Oct 2, 2026: open-market sale of 6,056 shares at $104.13 per share = $630,611 (disposed).
• Shares owned after the transaction: not specified in the provided filing data.
• Relevant footnotes from the filing:
  • F1: Shares were withheld by the issuer to satisfy the reporting person's tax withholding obligation upon vesting.
  • F2: The Oct 2 sales were effected pursuant to a Rule 10b5-1 trading plan adopted Jun 9, 2026.
  • F4–F7: The transactions involve RSUs (each RSU converts to one share on vesting); some RSUs vested upon satisfaction of service conditions on Oct 1, 2026 (grant dates Nov 11, 2021; Apr 18, 2022; May 1, 2026) and certain remaining tranches vest on Jan 1, 2027 and Apr 1, 2027 per the footnotes.
  • F3: The filing notes shares directly owned by the reporting person's spouse, of which the reporting person is deemed a beneficial owner.
• Filing date: Oct 5, 2026 (reporting period Oct 1, 2026).

Why it may matter

• The filing shows vested RSUs were converted to shares and a portion was withheld to cover taxes (net-share withholding), with additional shares sold the following day under a Rule 10b5-1 plan.
• These are RSU vesting and related disposals, not a gift or other non-market transfer.
• A filing does not show why the insider traded or why the company acted.