Wayfair Inc.: director Steven Conine sold 69,000 shares

What happened

• The filing reports that Steven Conine, a director, sold a total of 69,000 shares in open-market transactions on Oct 12, 2026. The sales and amounts reported are: 5,050 shares at $103.66 for $523,483; 8,651 shares at $104.91 for $907,576; 39,106 shares at $105.81 for $4,137,806; 15,599 shares at $106.68 for $1,664,101; and 594 shares at $107.31 for $63,742. Total proceeds reported: $7,296,708.

Key details

• Transaction date: Oct 12, 2026. Form filed on Oct 14, 2026 (period of report Oct 12, 2026).
• Reported prices are weighted averages for each block (see footnotes); price ranges reported in the filing: $103.23–$104.20, $104.23–$105.22, $105.23–$106.22, $106.23–$107.22, and $107.26–$107.37 (footnotes F2–F6).
• The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026 (footnote F1).
• The filing indicates shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed a beneficial owner (footnote F7).
• The filing does not state the number of shares owned by the reporting person following these transactions.
• The filing does not indicate that it was late.

Why it may matter

• The filing shows open-market sales executed under a pre-established Rule 10b5-1 trading plan. A filing does not show why the insider traded or why the company acted.