Wayfair Inc.: Chief technology officer Tan Fiona sold 8,000 shares

What happened Tan Fiona, chief technology officer of Wayfair Inc., sold 8,000 shares at $115.00 per share on Oct 20, 2026, for total proceeds of $920,000. The transaction is reported on a Form 4 filed on Oct 22, 2026.

Key details

• Transaction date and price: Oct 20, 2026 — sale of 8,000 shares at $115.00 per share (code S; open market or private sale).
• Filing date: Form 4 filed on Oct 22, 2026. The form does not indicate a late filing.
• Shares owned after the transaction: not reported on this Form 4.
• Footnotes on the Form 4:
  • The sale was effected pursuant to a Rule 10b5-1 trading plan established Jun 1, 2026 (footnote F1).
  • The reporting person is the trustee of a revocable trust and members of the reporting person's immediate family are the sole beneficiaries of the revocable trust (footnote F2).

Why it may matter

• The filing says the sale was effected under a Rule 10b5-1 trading plan and was done by the reporting person in the capacity of trustee for a revocable trust.
• This filing does not show why the insider traded or why the company acted.