Aufderhaar David 4

What Happened
David Aufderhaar, Chief Financial Officer of Stitch Fix (SFIX), disposed of 24,114 shares on January 20, 2026 at $5.13 per share, for total proceeds of $123,618. The report classifies the transaction as a sale (S) and notes it was executed pursuant to a Rule 10b5-1 trading plan.

Key Details

• Transaction date: 2026-01-20
• Price per share: $5.13; Shares sold: 24,114; Total proceeds: $123,618
• Report filed: Form 4 accession dated 2026-01-22 (filed two days after the trade) — generally within the standard two-business-day reporting window
• Footnote: Sale executed under a 10b5-1 plan entered into on December 30, 2024 (pre‑arranged trading plan)
• Shares owned after transaction: Not specified in the provided filing details

Context
A Rule 10b5-1 plan lets insiders schedule trades in advance and is often used to avoid questions about timing; it means this sale was pre-planned rather than necessarily reflecting current views on the stock. Sales are common for liquidity or tax reasons and typically carry less informational weight than purchases.