MCGEE BRIAN 4
4 · GoPro, Inc. · Filed Feb 24, 2026
Research Summary
AI-generated summary of this filing
GoPro CFO Brian McGee Sells 59,509 Shares
What Happened
Brian McGee, GoPro's EVP, CFO and COO, sold 59,509 shares on Feb 20, 2026 in an open-market transaction. The weighted average price was $0.79 per share (range $0.786–$0.821), for total proceeds of approximately $47,137. The sale was reported on a Form 4 filed Feb 24, 2026.
Key Details
- Transaction date: 2026-02-20 (reported 2026-02-24). Transaction type: S (sale).
- Price: weighted average $0.79; per-share range $0.786–$0.821.
- Shares sold: 59,509; proceeds ≈ $47,137.
- Footnotes: Sale executed pursuant to a Rule 10b5-1 trading plan adopted May 19, 2025. Filing offers to provide per-price breakdown on request.
- Timeliness: Form 4 was filed on Feb 24, 2026 — within the standard two-business-day reporting window (timely).
- Shares owned after transaction: not specified in the provided Form 4 details.
Context
This was a planned, pre-arranged sale under a 10b5-1 plan, which indicates the transactions were scheduled in advance rather than reflecting ad-hoc trading. Sales are more routine than purchases for signaling future outlook; the filing is factual and does not indicate management intent.
Insider Transaction Report
Form 4
GoPro, Inc.GPRO
MCGEE BRIAN
EVP, CFO and COO
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-02-20$0.79/sh−59,509$47,137→ 688,646 total
Holdings
- 276(indirect: By Spouse)
Class A Common Stock
Footnotes (2)
- [F1]The sale reported in this line item was effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person on May 19, 2025.
- [F2]The reported price in Column 4 of Table I is a weighted average price. These shares were sold in multiple transactions at prices ranging from $0.786 to $0.821 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote on this Form 4.
Signature
/s/ Tyler Gee, Attorney-in-Fact for Brian McGee|2026-02-24