GoPro CFO Brian McGee Sells 59,509 Shares

What Happened
Brian McGee, GoPro's EVP, CFO and COO, sold 59,509 shares on Feb 20, 2026 in an open-market transaction. The weighted average price was $0.79 per share (range $0.786–$0.821), for total proceeds of approximately $47,137. The sale was reported on a Form 4 filed Feb 24, 2026.

Key Details

• Transaction date: 2026-02-20 (reported 2026-02-24). Transaction type: S (sale).
• Price: weighted average $0.79; per-share range $0.786–$0.821.
• Shares sold: 59,509; proceeds ≈ $47,137.
• Footnotes: Sale executed pursuant to a Rule 10b5-1 trading plan adopted May 19, 2025. Filing offers to provide per-price breakdown on request.
• Timeliness: Form 4 was filed on Feb 24, 2026 — within the standard two-business-day reporting window (timely).
• Shares owned after transaction: not specified in the provided Form 4 details.

Context
This was a planned, pre-arranged sale under a 10b5-1 plan, which indicates the transactions were scheduled in advance rather than reflecting ad-hoc trading. Sales are more routine than purchases for signaling future outlook; the filing is factual and does not indicate management intent.