Russell Joyce 4

What Happened

• Russell Joyce, a director of Celsius Holdings, Inc. (CELH), reported two transactions: an award of 2,611 restricted stock units (RSUs) on 2026-02-27 (grant, code A) and an open-market sale of 2,880 shares on 2026-03-02 (sale, code S) at $51.31 per share for proceeds of approximately $147,773. The RSUs are reported at $0.00 acquisition price and, per the filing, fully vest on the first anniversary of the grant.

Key Details

• Award: 2,611 RSUs granted on 2026-02-27 (each RSU converts to one share; vest on first anniversary). (Footnote F1)
• Sale: 2,880 shares sold on 2026-03-02 at $51.31 per share, total proceeds ~$147,773. (Footnote F2)
• Footnote F2 states the shares were sold to pay tax liability upon the vesting of RSUs.
• Filing: Form 4 filed 2026-03-03 (appears timely based on reported dates).
• Shares owned after the transactions: not specified in the provided filing excerpt.

Context

• The grant (RSUs) is a future right to receive shares on vesting; the separate sale was an open‑market disposition. The filing notes the sale was to cover tax obligations related to RSU vesting—this is a common, administrative reason for insider sales and not an explicit statement of investment view. Purchases generally carry more weight as a bullish signal; this filing documents a routine sale and a grant.