Ball Dorria L. 4

What Happened

• Ball Dorria, Chief People Officer of Honest Company (HNST), sold 15,099 shares on 2026-03-05 in an open‑market sell-to-cover transaction to cover taxes from vested Restricted Stock Units (RSUs). The weighted average sale price was $2.85 (prices ranged $2.85–$2.87), for total proceeds of approximately $43,032. This type of sale is typically a routine tax-withholding transaction rather than a market-timing purchase.

Key Details

• Transaction date: 2026-03-05
• Shares sold: 15,099; weighted average price: $2.85; price range: $2.85–$2.87
• Total proceeds: ~$43,032
• Shares owned after transaction: Not specified in this Form 4; filing notes 356,348 RSUs are payable in shares
• Notable footnotes: F1 — sale pursuant to a Compensation Committee–approved sell-to-cover plan to cover tax liability on vested RSUs; F2 — weighted average price reported, multiple execution prices within stated range; F3 — 356,348 RSUs payable in shares
• Filing timeliness: Reported on 2026-03-09 for a 2026-03-05 transaction; filed within the standard 2-business-day Form 4 deadline

Context

• This was a sell-to-cover tied to RSU vesting (tax withholding), not a discretionary open‑market liquidation for investment reasons. Such transactions are common after awards vest and generally do not by themselves signal insider sentiment. Purchases by insiders tend to be more indicative of a positive view of the stock.