von Kunssberg Etienne 4

What Happened

• Etienne von Kunssberg, SVP, Supply Chain at Honest Company (HNST), sold 16,602 shares in an open-market transaction on March 9, 2026. The shares were disposed at $2.75 each, for a total proceeds of approximately $45,656. This was a sale (code S) rather than a purchase or award.

Key Details

• Transaction date and price: March 9, 2026 — 16,602 shares sold at $2.75 each.
• Total proceeds: ~$45,656.
• Shares owned after transaction: Not specified in the provided filing.
• Footnote: F1 notes inclusion of 292,108 restricted stock units payable in an equivalent number of shares of the issuer's common stock.
• Filing date/timeliness: Form 4 filed March 10, 2026 (one day after the transaction), which appears timely. No 10b5‑1 plan, tax-withholding, or other special instructions were reported in the provided data.

Context

• Sales by executives can be routine (personal liquidity, diversification, taxes) and a modest sale like this (~$45.7k) is relatively small in dollar terms. The filing is factual and does not reveal the insider’s motivation.