Aufderhaar David 4

What Happened

• David Aufderhaar, Chief Financial Officer of Stitch Fix (SFIX), sold 65,709 shares on April 7, 2026. The weighted average sale price reported was $3.09 per share, for total proceeds of approximately $202,732.
• The sale is recorded as an open‑market or private sale (S) and was executed in multiple transactions (see Key Details). Sales are generally considered routine disposition of holdings rather than a bullish signal.

Key Details

• Transaction date: April 7, 2026; Form 4 filed April 8, 2026 (appears timely).
• Price: weighted average $3.09; individual trade prices ranged from $3.035 to $3.17 per share.
• Shares sold: 65,709; total proceeds ≈ $202,732.
• Shares owned after transaction: not specified in the provided filing.
• Notable footnotes: (1) Shares were disposed pursuant to a Rule 10b5‑1 trading plan established January 6, 2026. (2) Reported price is a weighted average; reporting person can provide the number of shares sold at each price upon request.

Context

• A 10b5‑1 plan is a prearranged trading schedule that allows insiders to sell shares at specified times and is commonly used to avoid allegations of trading on material nonpublic information. Such sales are typically routine and do not necessarily reflect the insider’s view of company prospects.
• For retail investors, purchases generally carry more interpretive weight than routine sales; this filing documents a planned sale by the CFO rather than an opportunistic purchase.