O'Connor Casey 4

What Happened

• Casey O'Connor, Chief Legal Officer of Stitch Fix (ticker: SFIX), disposed of 60,000 shares in an open-market sale on April 10, 2026. The reported weighted-average sale price was $3.08 per share, for total proceeds of approximately $185,010. This was a sale (not a purchase), and the filing indicates the transactions were executed under a prearranged trading plan.

Key Details

• Transaction date: April 10, 2026; Form 4 filed April 13, 2026.
• Volume and price: 60,000 shares sold; weighted-average price $3.08; individual sale prices ranged from $3.04 to $3.155 per share.
• Total reported proceeds: ~$185,010.
• Shares owned after transaction: Not specified in the information provided.
• Notable footnotes: F1 — sale executed pursuant to a Rule 10b5-1 plan established January 9, 2026. F2 — reported price is a weighted average; the reporting person will provide a per-trade price breakdown on request (SEC staff, issuer, or security holders).
• Timeliness: Transaction reported on a Form 4 filed three days after the trade date; the filing date is April 13, 2026.

Context

• A 10b5-1 plan is a prearranged trading program that allows insiders to sell shares on a set schedule or under predefined criteria; such sales are often routine and are intended to avoid trading on material nonpublic information. Sales do not necessarily indicate a change in the insider’s view of the company.