von Kunssberg Etienne 4
4 · Honest Company, Inc. · Filed May 22, 2026
Research Summary
AI-generated summary of this filing
Honest Company (HNST) SVP Etienne von Kunssberg Sells Shares
What Happened
Etienne von Kunssberg, SVP, Supply Chain at Honest Company (HNST), sold 2,651 shares of common stock on 2026-05-20. The shares were disposed at a weighted average price of $3.14 (transactions ranged $3.14–$3.19), producing proceeds of approximately $8,324. The sale was made pursuant to an approved sell-to-cover plan to cover tax withholding on vested RSUs.
Key Details
- Transaction date: 2026-05-20; filing date: 2026-05-22 (timely Form 4 filing).
- Transaction type/codes: S = Sale; related to tax withholding (F).
- Shares sold: 2,651; weighted average price reported: $3.14 (range $3.14–$3.19). Total proceeds ≈ $8,324.
- Shares/awards after transaction: includes 284,913 RSUs payable in shares (per filing footnote).
- Footnotes: F1 = sale under approved sell-to-cover plan to cover tax on vested RSUs; F2 = weighted avg price with multiple sale prices; F3 = reflects 284,913 RSUs payable in stock.
Context
This was a sell-to-cover transaction tied to RSU vesting (tax withholding), a routine administrative sale rather than an open-market sale for investment reasons. Such tax-related disposals are common and generally carry less informational weight about insider sentiment than outright discretionary sales or purchases.
Insider Transaction Report
- Sale
Common Stock
[F1][F2][F3]2026-05-20$3.14/sh−2,651$8,324→ 289,457 total
Footnotes (3)
- [F1]Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.14 to $3.19, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- [F3]Includes 284,913 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.