Fieldly John 4

What Happened
John Fieldly, CEO of Celsius Holdings, Inc. (CELH), reported an open-market purchase of 8,475 shares on 2026-05-22 at $29.36 per share, for a total reported acquisition of approximately $248,826. This was a straightforward purchase (transaction code P), which is a direct buy of company stock rather than a sale or option exercise.

Key Details

• Transaction date: 2026-05-22
• Price: $29.36 per share
• Shares acquired: 8,475
• Total value: ~$248,826
• Transaction type: Open-market purchase (SEC code P) — a direct buy, often considered a more informative bullish signal than routine sales.
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Filing date: 2026-05-26 — this filing appears to be timely relative to the SEC’s two-business-day Form 4 requirement.
• No 10b5-1 plan, tax-withholding, or other footnotes were indicated in the information provided.

Context
Purchases by executives can signal personal conviction in the company’s prospects, though they don’t guarantee future performance. This report documents a direct open-market buy by the CEO; there’s no indication here of option exercises, cashless sales, gifts, or other complex derivative activity.