Hanson Eric 4

What Happened
Eric Hanson, President & COO of Celsius Holdings, purchased 7,500 shares of CELH in an open-market transaction on May 21, 2026. The shares were acquired at $29.04 each for a total purchase price of $217,800. This was an outright purchase (SEC transaction code P), which represents a direct insider buy rather than a sale or award.

Key Details

• Transaction date and price: 2026-05-21, 7,500 shares at $29.04 each (total $217,800).
• Acquisition type: Open-market purchase (Code P).
• Shares owned after transaction: Not specified in the provided filing excerpt—see the full Form 4 for post-transaction holdings.
• Filing date: 2026-05-26 (filed one business day after the typical 2-business-day Form 4 deadline of May 25, 2026). The filing appears to be late by one business day; late Form 4s are often corrected via amended filings and can draw regulatory scrutiny.
• No 10b5-1 plan, tax withholding, or other footnotes were disclosed in the provided details.

Context
Insider purchases are commonly watched by retail investors as a signal that executives are willing to put personal capital into the company, though they do not prove future performance. Because this report was filed slightly after the standard two-business-day window, check the full filing for any amendment (Form 4/A) or explanations.