Baer Matt 4
4 · Stitch Fix, Inc. · Filed Jun 22, 2026
Research Summary
AI-generated summary of this filing
Stitch Fix (SFIX) CEO Matt Baer Exercises Awards; Shares Withheld
What Happened
- Matt Baer, CEO of Stitch Fix (SFIX), converted/exercised derivative awards into common stock on June 17, 2026. The Form 4 reports 61,454 shares acquired via exercise/conversion and a related entry showing 61,454 derivative shares reported at $0. To satisfy tax withholding, the company withheld 107,594 shares at $4.16 each, valued at $447,591. These were tax-withholding dispositions, not open-market sales.
Key Details
- Transaction date: June 17, 2026; Form 4 filed June 22, 2026 (filed after the standard 2-business-day window).
- Reported entries and codes: M = exercise/conversion of derivative (61,454 shares acquired; additional M entry shows 61,454 shares at $0), F = shares withheld to satisfy tax withholding (107,594 shares disposed at $4.16, proceeds $447,591).
- Shares owned after the transactions: not specified in the provided filing excerpt.
- Relevant footnotes:
- F1: Each Performance Stock Unit (PSU) converts to one share of Class A common stock.
- F2: Withheld shares represent shares retained by the company to cover tax obligations on vesting restricted stock units (RSUs).
- F3: PSU performance condition was achieved; vesting schedule noted (5/12 vested Dec 17, 2025; remaining vest in 1/12 quarterly installments over seven quarters).
- Filing timeliness: The Form 4 was filed 5 calendar days after the transaction date (appears late relative to the usual 2-business-day deadline).
Context
- This was not an open-market sale by the CEO — the larger share movement reflects conversion/vesting and company withholding to cover taxes (a routine administrative action), rather than a market-directed disposition. For derivative transactions: "M" indicates exercise/conversion of awards into shares; "F" indicates shares were surrendered/withheld to satisfy tax liabilities.
Insider Transaction Report
Form 4
Stitch Fix, Inc.SFIX
Baer Matt
DirectorChief Executive Officer
Transactions
- Exercise/Conversion
Class A Common Stock
[F1]2026-06-17+61,454→ 2,117,334 total - Tax Payment
Class A Common Stock
[F2]2026-06-17$4.16/sh−107,594$447,591→ 2,009,740 total - Exercise/Conversion
Performance Stock Unit
[F1][F3]2026-06-17−61,454→ 787,030 total→ Class A Common Stock (61,454 underlying)
Footnotes (3)
- [F1]Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock.
- [F2]Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.
- [F3]The PSU performance condition has been achieved and will vest based upon the following service conditions: 5/12 vested on December 17, 2025 and the remainder will vest in quarterly installments of 1/12 over the next 7 quarterly vesting dates.
Signature
/s/ Casey O'Connor, Attorney-in-Fact for Matthew Baer|2026-06-22