Playboy, Inc.·4

Jul 1, 8:40 PM ET

CROSSMAN MARC 4

4 · Playboy, Inc. · Filed Jul 1, 2026

Research Summary

AI-generated summary of this filing

Updated

Playboy (PLBY) CFO Marc Crossman Sells Shares

What Happened

  • Marc Crossman, Playboy's Chief Financial Officer and Chief Operating Officer, sold a total of 210,682 shares in open-market transactions across three dates to cover tax withholding related to restricted stock unit (RSU) settlements. The sales generated total proceeds of $269,969 (~$270K).
    • 2026-06-29: 67,728 shares at a weighted-average price reported as $1.33 — proceeds $90,214 (see footnote F2).
    • 2026-06-30: 70,954 shares at a weighted-average price reported as $1.28 — proceeds $90,885 (see footnote F3).
    • 2026-07-01: 72,000 shares at a weighted-average price reported as $1.23 — proceeds $88,870 (see footnote F4).
  • These are sales (transaction code S) and, per the filing (footnote F1), were made solely to cover the reporting person's tax withholding obligations from RSU settlement — a routine, non-directional action rather than an express buy/sell signal.

Key Details

  • Transaction dates & price ranges:
    • 6/29/2026: weighted avg $1.33 (sales executed between $1.3116 and $1.36) — F2.
    • 6/30/2026: weighted avg $1.28 (sales executed between $1.23 and $1.33) — F3.
    • 7/1/2026: weighted avg $1.23 (sales executed between $1.21 and $1.255) — F4.
  • Total shares sold: 210,682; total proceeds: $269,969.
  • Shares owned after the transactions: not specified in the disclosed excerpt of the filing.
  • Notable footnotes:
    • F1: Sales were made solely to cover tax withholding on RSU settlement.
    • F2–F4: Reported prices are weighted averages; the filer will provide per-trade breakdowns on request to the issuer, any security holder, or the SEC staff.
  • Filing timeliness: Form filed 2026-07-01 (the filing does not indicate a late filing).

Context

  • Sales to cover tax withholding following RSU settlement are common and do not necessarily indicate the insider's view on the company's near-term prospects.
  • Because these were sales (not purchases), they are generally viewed as routine administrative actions rather than a bullish signal.

Insider Transaction Report

Form 4
Period: 2026-06-29
CROSSMAN MARC
CFO & COO
Transactions
  • Sale

    Common Stock

    [F1][F2]
    2026-06-29$1.33/sh67,728$90,2141,290,347 total
  • Sale

    Common Stock

    [F1][F3]
    2026-06-30$1.28/sh70,954$90,8851,219,393 total
  • Sale

    Common Stock

    [F1][F4]
    2026-07-01$1.23/sh72,000$88,8701,147,393 total
Holdings
  • Common Stock

    (indirect: By Spouse)
    19,608
Footnotes (4)
  • [F1]Represents shares sold solely to cover the reporting person's tax withholding obligations in connection with the settlement of restricted stock units previously granted to the reporting person. Pursuant to the Issuer's current practices, the disclosed sale of shares was made in connection with the settlement of restricted stock units, solely to cover taxes related to such settlement.
  • [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.3116 to $1.36, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  • [F3]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.23 to $1.33, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  • [F4]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.21 to $1.255, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Signature
/s/ Christopher Riley, as Attorney-in-Fact|2026-07-01

Documents

1 file
  • 4
    wk-form4_1782952846.xmlPrimary

    FORM 4