Aufderhaar David 4

What Happened
David Aufderhaar, Chief Financial Officer of Stitch Fix (SFIX), sold 67,960 shares on July 6, 2026. The reported weighted-average sale price was $3.79 per share, for total proceeds of approximately $257,432. The filing reports these were dispositions (transaction code S), which are typically routine sales rather than an affirmative purchase signal.

Key Details

• Transaction date: 2026-07-06 (reported on Form 4 filed 2026-07-08). Filing appears timely (within the normal two-business-day window).
• Price: Weighted-average $3.79; individual sales ranged from $3.705 to $3.845 per share.
• Shares sold: 67,960; gross proceeds ≈ $257,432.
• Shares owned after transaction: Not specified in this Form 4.
• Notable footnotes: Sale executed pursuant to a Rule 10b5-1 plan entered on January 6, 2026 (prearranged trading plan). The reporting person notes they can provide a breakdown of the number of shares sold at each price within the stated range upon request to the issuer, shareholders, or SEC staff.
• Transaction type: Open market or private sale (reported as S = Sale).

Context
Sales made under Rule 10b5-1 plans are prearranged and often reflect scheduled, routine dispositions rather than immediate insider views on the company’s prospects. This filing is factual disclosure of the sale; it does not provide information about the insider’s motivations.