Stitch Fix (SFIX) CTO Anthony Bacos Exercises Options, Sells Shares

What Happened
Anthony Bacos, Stitch Fix’s Chief Product & Technology Officer, exercised options and sold company stock on July 13, 2026. He exercised 50,000 shares at $2.48 per share (cost $124,000) and concurrently sold a total of 70,000 shares in the open market for a weighted average price of $3.62 per share (proceeds ≈ $253,144). The filing also reports a derivative disposition of 50,000 shares at $0.00 (reported as a derivative transaction).

Key Details

• Transaction date: July 13, 2026; Form 4 filed July 14, 2026.
• Option exercise: 50,000 shares @ $2.48 = $124,000.
• Sales: 50,000 shares @ $3.62 = $180,820 and 20,000 shares @ $3.62 = $72,324 (weighted avg $3.62; actual sale prices ranged $3.57–$3.66 per footnote). Total sale proceeds ≈ $253,144.
• Derivative line: 50,000 shares reported disposed at $0.00 (the Form 4 lists this as a derivative disposition).
• Footnotes: F1 — sales were made under a Rule 10b5‑1 trading plan (entered Mar 17, 2026). F2 — sale price is a weighted average; per-share sale prices ranged $3.57–$3.66. F3 — option vesting schedule described (25% vested Jun 12, 2024; remainder vests in quarterly installments).
• Shares owned after the transactions are not specified in the excerpt provided.

Context

• The insider exercised options and sold shares the same day; when options are exercised and shares sold immediately it can reflect routine liquidity or option-exercise mechanics rather than an independent purchase decision.
• Sales executed under a 10b5‑1 plan indicate pre-arranged transactions that can limit inference about the insider’s short-term view of the stock.
• The Form 4 does not explain the $0.00 derivative disposition; such entries can reflect net settlement, share transfers, or other option-related mechanics but the filing here gives no further detail.