System1 (SST) Brian Coppola Withholds 6,124 Shares for Taxes

What Happened Brian Coppola, Chief Ad Operations Officer at System1, had 13,954 restricted stock units (RSUs) vest on July 15, 2026. To satisfy the tax withholding on that vesting, the company withheld 6,124 shares (treated as a disposition) at an implicit price of $2.60 per share, equal to $15,922. The remaining vested shares (13,954 − 6,124 = 7,830) were delivered to him.

Key Details

• Transaction date: 2026-07-15; filing date: 2026-07-17 (filed timely).
• Withheld/disposed: 6,124 shares at $2.60 per share, aggregate $15,922. Transaction code: F (tax withholding on vesting).
• Vesting amount: 13,954 RSUs vested; 6,124 withheld for taxes; 7,830 net vested shares delivered.
• Shares owned after transaction: not fully specified in the filing; filing notes that reported holdings include 28,308 unvested RSUs.
• No 10b5-1 plan or other sale program was indicated.

Context This was a routine tax-withholding transaction tied to RSU vesting (a common administrative "cashless" withholding), not an open-market sale or purchase. Such withholdings are standard and generally reflect tax obligations rather than a deliberate buy-or-sell signal about company prospects.