Stitch Fix (SFIX) CTO Anthony Bacos Exercises Options and Sells Shares

What Happened

• Anthony Bacos, Stitch Fix's Chief Product/Technology Officer, exercised options and sold shares on July 20, 2026. He exercised 50,000 shares at $2.48 (cost $124,000) and sold 70,000 shares in open-market transactions for total proceeds of about $265,080 (50,000 shares for $189,350 and 20,000 shares for $75,730). The sales were executed under a Rule 10b5-1 plan. The filing also reports a conversion/disposition of 50,000 derivative shares at $0.00 (reported as disposed).

Key Details

• Transaction date: July 20, 2026 (Report filed July 21, 2026 — timely).
• Exercise: 50,000 shares @ $2.48 — cost $124,000.
• Sales: 50,000 shares @ weighted avg $3.787 (reported $3.79) = $189,350; 20,000 shares @ weighted avg $3.7865 (reported $3.79) = $75,730. Combined sale proceeds ≈ $265,080.
• Reported sale price ranges: $3.74–$3.84 (50k tranche) and $3.735–$3.84 (20k tranche); weighted averages are reported in the filing (see footnotes F2/F3).
• Net from these transactions (sales minus exercise cost) ≈ $141,080 (approximate).
• Notable footnotes: F1 — sales executed pursuant to a 10b5-1 plan entered March 17, 2026; F4 — vesting schedule for the related option awards; one 50,000-share derivative conversion was reported at $0.00 (likely a conversion/settlement or withholding event) — filing does not detail exact mechanics.
• Shares owned after the transactions: not specified in the provided filing excerpt.

Context

• This was an option exercise plus open-market sale (common executive liquidity). The simultaneous exercise and sale of shares can be a cashless-like outcome (exercised shares used to fund or supply shares for sale), and the presence of a 10b5-1 plan indicates the sales were prearranged. The reported $0.00 conversion of 50,000 shares likely reflects a non-cash conversion or withholding/settlement event; the filing gives no additional detail.