BARK, Inc. Appoints Anya Hamill as Chief Financial Officer

What Happened
BARK, Inc. announced on July 28, 2026 that Anya Hamill will join as Chief Financial Officer effective September 8, 2026. Ms. Hamill, age 52, most recently served as CFO of Laird Superfood (since 2022) and previously was CFO of Little Secrets Chocolates (since 2018), with prior senior finance roles at Danone North America and Whitewave Foods. On the same date (September 8, 2026) Brian Dostie will resign as Interim CFO and continue as Vice President, Accounting and Controller.

Key Details

• Base salary: $450,000 per year; target annual bonus: 75% of base salary (50% cash / 50% immediately vested shares). Fiscal 2027 guaranteed nine-month bonus payable 75% cash / 25% shares.
• Equity: initial grant of 37,500 restricted stock units and 37,500 options; 25% vests Sept 10, 2027, remainder vests quarterly over 12 quarters.
• Sign-on: $100,000 one-time bonus (50% at start, 50% on first quarterly anniversary).
• Severance/CIC: if involuntarily terminated (no change in control) — 12 months salary continuation, prorated target bonus, 12 months accelerated vesting, and 12 months COBRA; if termination within 6 months before or 18 months after a change in control — lump sum equal to 2x base salary plus target bonus, full accelerated vesting of time-based awards, and 24 months COBRA.

Why It Matters
A permanent CFO hire is a material leadership change that affects how investors view BARK’s financial strategy, reporting and capital allocation. The compensation package—notably significant equity grants and a sizable severance/change-in-control package—aligns the new CFO with long-term shareholder value but also creates potential future cash or equity obligations the company must honor under specified termination scenarios. The planned transition keeps continuity in the finance organization because the interim CFO will remain as VP, Accounting and Controller.