Mattel Inc. Promotes Roberto Stanichi to President & Chief Marketing Officer

What Happened
Mattel Inc. announced on July 29, 2026 (filed July 31, 2026) that Roberto Stanichi was promoted to President, Chief Marketing and Brand Officer. Stanichi, age 47, will continue to report to Chairman & CEO Ynon Kreiz. The company entered into a letter agreement dated July 29, 2026, that sets his new annual base salary at $900,000 and updates his incentive and equity awards tied to the promotion.

Key Details

• Base salary: $900,000 per year (effective with promotion). Annual target cash incentive under the 2026 Mattel Incentive Plan set at 100% of base salary (maximum payout 200% of base).
• Promotion equity: Two special grants with July 31, 2026 grant date: (i) $1,900,000 incremental grant — 50% RSUs vesting 33%/33%/34% over 3 years and 50% PSUs under the 2026 Long‑Term Incentive Program; (ii) $2,000,000 promotion grant — 100% RSUs vesting 50% on each of the first and second anniversaries. RSU counts determined by closing stock price on grant date.
• Going forward: Beginning 2027, annual target stock grant value will increase to $3,000,000, subject to Compensation Committee approval. Other terms: $2,000 monthly car allowance, stock‑ownership target of 3x base salary, coverage under the company’s Compensation Recovery Policy and Tier II Executive Severance Plan.

Why It Matters
This filing shows Mattel is elevating a long‑time executive to lead marketing, brand strategy, and product design—areas central to revenue and product positioning. The package mixes cash and sizable equity incentives, aligning Stanichi’s pay with multi‑year performance and company stock performance. Investors should note the increased equity grant levels (and future $3M target) as they relate to executive incentives and potential long‑term dilution, and watch how the leadership change affects brand execution and consumer-facing initiatives. This disclosure was made under Form 8‑K (Item 5.02 and Regulation FD).