Stitch Fix (SFIX) CTO Anthony Bacos Sells Shares After Option Exercise

What Happened

• Anthony Bacos, Chief Product & Technology Officer of Stitch Fix (SFIX), exercised stock options and sold company shares on August 3, 2026. He exercised 50,000 option shares at $2.48 per share (cost $124,000). On the same day he sold 70,000 shares in the open market (50,000 and 20,000 lots) for total proceeds of about $286,077 (weighted average sale price reported as $4.09). The filing also reports a 50,000-share derivative disposition at $0.00 (reported separately in the Form 4).

Key Details

• Transaction date: August 3, 2026; Filing date: August 5, 2026 (filed within the typical 2-business-day Form 4 window).
• Option exercise: 50,000 shares exercised @ $2.48 = $124,000.
• Open-market sales: 50,000 shares sold @ weighted avg $4.09 = $204,355 (sales ranged $4.035–$4.135); 20,000 shares sold @ weighted avg $4.09 = $81,722 (sales ranged $4.035–$4.145). Total reported sale proceeds ≈ $286,077.
• Derivative disposition: 50,000 shares reported as disposed with $0.00 consideration (listed separately as an M-coded derivative conversion/disposition).
• Plan/notes: Sales executed pursuant to a Rule 10b5-1 trading plan established March 17, 2026 (Footnote F1). Weighted-average prices and price ranges are noted in footnotes; the filer offers to provide per-trade pricing on request.
• Vesting info: Footnote describes vesting schedule for the option (25% vested June 12, 2024, remainder in scheduled quarterly installments).
• Shares owned after transaction: Not stated in the excerpt of the filing provided.

Context

• This was an option exercise followed by open-market sales (a common pattern where executives exercise options and sell at market — often executed under pre-set 10b5-1 plans). The separate zero-dollar derivative disposition may reflect share-withholding or other administrative adjustment reported by the issuer; the filing does not provide further detail here.
• Because the sales were executed under a 10b5-1 plan, they were likely pre-scheduled rather than opportunistic trades; the filing is factual and does not indicate motivation.