Affirm (AFRM) Director Watson Noel Bertram Sells 2,000 Shares

What Happened
Watson Noel Bertram, a director of Affirm Holdings, Inc. (AFRM), sold 2,000 shares in an open-market transaction on August 12, 2026. The shares were sold at $77.86 per share for a total proceeds of $155,720. This was a sale (disposition) rather than a purchase.

Key Details

• Transaction date and price: August 12, 2026 — 2,000 shares sold at $77.86 per share (total $155,720).
• Shares owned after transaction: Not disclosed in this Form 4 filing.
• Footnote: The sales were effected under a Rule 10b5-1 trading plan adopted by the reporting person on December 2, 2025.
• Filing: Form 4 was filed August 14, 2026 reporting the August 12 transaction, which appears to be timely (Form 4 is generally due within two business days).

Context
Sales executed under a 10b5-1 plan are prearranged trades and are often routine, helping insiders comply with insider trading rules. Such sales do not necessarily indicate a change in the insider’s view of the company; purchases are typically more informative about insider sentiment.