Honest Company (HNST) CPO Dorria L. Ball Sells 6,812 Shares

What Happened

• Dorria L. Ball, Chief People Officer of Honest Company, sold 6,812 shares of common stock on 2026-08-20 at $4.99 per share, generating proceeds of approximately $33,992. The filing indicates the sale was made pursuant to a sell-to-cover plan to satisfy tax withholding obligations arising from the vesting of previously granted Restricted Stock Units (RSUs).

Key Details

• Transaction date and price: 2026-08-20 — 6,812 shares sold at $4.99 each.
• Total proceeds: ≈ $33,992.
• Nature of transaction: Sale (S) — open market or private sale; executed solely to cover tax liabilities per an approved sell-to-cover plan (Footnote F1).
• Beneficial ownership note: Filing discloses 319,054 RSUs that are payable in an equivalent number of shares (Footnote F2), which are included in reported holdings.
• Filing date: 2026-08-24. No late-filing flag was provided in the supplied data.

Context

• This was a routine sell-to-cover tied to RSU vesting (tax withholding), not an independent investment signal; such transactions commonly occur when vested shares are sold to cover payroll taxes rather than to express a view on the company’s outlook.