Wix (WIX) Director Ron Gutler Sells 5,718 Shares

What Happened
Ron Gutler, a director of Wix.com Ltd. (WIX), sold a total of 5,718 shares in open‑market transactions on August 27, 2026. The sales were executed in four lots: 269 shares at a weighted average $86.51 (≈ $23,271), 3,901 shares at $85.93 (≈ $335,213), 704 shares at $85.08 (≈ $59,896), and 844 shares at $83.00 (≈ $70,052). Total reported proceeds across the four lots are approximately $488,432. These transactions are reported as sales (code S).

Key Details

• Transaction date: August 27, 2026 (reported on Form 4 filed August 31, 2026). Filing appears timely (filed within the usual 2 business‑day window).
• Sale details and price notes:
  • 269 shares, weighted avg $86.51 (actual prices ranged $86.50–$86.53) — F1
  • 3,901 shares, weighted avg $85.93 (actual prices ranged $85.48–$86.47) — F3
  • 704 shares, weighted avg $85.08 (actual prices ranged $84.47–$85.46) — F4
  • 844 shares, weighted avg $83.00 (actual prices ranged $82.90–$83.63) — F5
  • The reporting person will provide a breakdown by exact price on request, per the footnotes.
• Plan note: At least one of the sales was effected pursuant to a Rule 10b5‑1 trading plan adopted November 25, 2025 (F2).
• Shares owned after transaction: Not specified in the information provided in this summary (check the full Form 4 for post‑transaction holdings).

Context
Sales under a 10b5‑1 plan are pre‑arranged and common for insiders reducing holdings on a schedule; such sales are generally viewed as routine and don’t necessarily reflect near‑term views on company prospects. This filing reports only sales (not purchases or option exercises), so it signals insider disposition rather than accumulation.