Wix (WIX) CEO Avishai Abrahami Sells 709 Shares

What Happened

• Avishai Abrahami, CEO of Wix.com Ltd., purchased a total of 709 ordinary shares under the company ESPP on August 31, 2026 (654 shares and 55 shares at $59.89 each, totaling $42,462) and then disposed of the same 709 shares in open-market sales on September 1, 2026 (654 shares and 55 shares at $95.00 each, totaling $67,355). The purchases are reported with code P (purchase) and the sales with code S (sale).

Key Details

• Transaction dates and prices:
  • 2026-08-31: 654 shares @ $59.89 = $39,168; 55 shares @ $59.89 = $3,294 (ESPP purchase; footnote F1)
  • 2026-09-01: 654 shares @ $95.00 = $62,130; 55 shares @ $95.00 = $5,225 (open-market sale)
• Total shares involved: 709 shares; total purchase cost $42,462; total sale proceeds $67,355.
• Footnote: F1 — the Aug 31 purchases were made under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP).
• Shares owned after the reported transactions: not specified in the provided filing excerpt.
• Filing: Form 4 filed Sept 2, 2026 (appears to be timely; no late filing flag in the provided data).
• No 10b5-1 plan or other transaction plan was indicated in the provided details.

Context

• The sequence shows an ESPP purchase followed by an immediate open-market sale the next day. Purchases under ESPPs are common for employees; sales afterward can reflect routine disposition of newly acquired ESPP shares (tax or diversification reasons), not necessarily a change in view on the company. This Form 4 is factual reporting of the transactions and does not state a motive.