Wix (WIX) President Zohar Nir Buys ESPP Shares, Then Sells

What Happened
Zohar Nir, President of Wix.com Ltd. (WIX), purchased a total of 647 ordinary shares through the company's ESPP on August 31, 2026 (376 shares and 271 shares at $59.89 each, total cost $38,749). He then sold those same lots the next day, September 1, 2026, disposing of 376 shares and 271 shares at $95.00 each for total proceeds of $61,465. The purchases were acquisitions under the Wix.com Amended and Restated 2013 Employee Share Purchase Plan (see footnote F1).

Key Details

• Dates & prices:
  • Aug 31, 2026 — Purchase (P): 376 shares @ $59.89 = $22,519
  • Aug 31, 2026 — Purchase (P): 271 shares @ $59.89 = $16,230
  • Sep 1, 2026 — Sale (S): 376 shares @ $95.00 = $35,720
  • Sep 1, 2026 — Sale (S): 271 shares @ $95.00 = $25,745
• Total purchased: 647 shares for $38,749; total sold: 647 shares for $61,465.
• Footnote: F1 — purchases were made under the Wix.com 2013 ESPP on Aug 31, 2026.
• Filing: Report filed with Accession 0001628280-26-059979 on Sep 2, 2026; this filing date appears timely (within the usual two-business-day Form 4 window).
• Shares owned after the transactions: not specified in the data provided here.

Context
These were ESPP acquisitions followed by immediate open-market sales the next day. Purchases under an ESPP are a routine employee benefit; sales shortly after purchase are common for liquidity or tax reasons and don't, by themselves, indicate management's broader view of the company. Transaction codes: P = purchase, S = sale.