Wix (WIX) CPO Shelly B. Meyer Sells 479 Shares

What Happened
Shelly B. Meyer, Chief People Officer of Wix.com Ltd., acquired 479 ordinary shares under the Wix Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on 2026-08-31 for $59.89 each (total $28,687). The next day, 2026-09-01, Meyer sold the same 479 shares in an open-market transaction at $95.00 per share (total $45,505). The two-step sequence shows an ESPP purchase followed by a quick disposition.

Key Details

• Purchase: 479 shares on 2026-08-31 at $59.89 each; total cost $28,687. (Footnote F1: acquired under the 2013 ESPP.)
• Sale: 479 shares on 2026-09-01 at $95.00 each; total proceeds $45,505.
• Shares owned after transaction: Not specified in the information provided in this summary/filing excerpt.
• Filing date: Form 4 filed 2026-09-02 — appears to be filed within the usual 2-business-day window (not marked late).
• Transaction codes: P = Purchase (ESPP), S = Sale (open market). No 10b5-1 plan, gift, or option exercise indicated in the provided details.

Context
The purchase was executed via Wix’s employee share purchase plan (ESPP) and immediately followed by an open-market sale the next day. Such ESPP acquisitions and quick dispositions are common for employees managing compensation, tax, or liquidity needs; this single small-dollar transaction should be viewed as routine insider activity rather than a strong signal about company fundamentals.