Celsius (CELH) CEO Fieldly John Buys 18,000 Shares

What Happened

• Fieldly John, CEO of Celsius Holdings, Inc. (CELH), reported an open-market purchase of 18,000 shares on 2026-09-10. The reported weighted-average price was $27.44, for a total reported purchase value of $493,843. Transaction code: P (purchase).

Key Details

• Transaction date: 2026-09-10; weighted-average price: $27.44 (range: $27.42 to $27.4387 across multiple trades per footnote F1).
• Total acquired: 18,000 shares; total reported cost: $493,843.
• Shares owned after the transaction: not specified in the provided excerpt of the filing.
• Notable footnotes:
  • F1: Price is a weighted average across multiple trades; the filer will provide detailed per-price quantities on request to Celsius, SEC staff, or stockholders.
  • F2: Form notes that 523 shares were acquired under Celsius’ 2025 Employee Stock Purchase Plan on June 30, 2026 (mentioned in the filing).
• Filing timeliness: Report filed on 2026-09-10 for a 2026-09-10 transaction — no late filing indicated.

Context

• This was a straightforward open-market purchase (no option exercise, grant, or gift reported). The filing does not state a 10b5-1 plan or other trading arrangement. Purchases by executives are factual disclosures investors monitor, but the filing does not state the insider’s motivation. For full per-trade pricing details or total post-transaction holdings, refer to the complete Form 4 (Accession: 0001628280-26-061406).