Creatd, Inc. Announces LOI to Acquire Remaining C2 Capital Equity

What Happened

• On September 30, 2026, Creatd, Inc. announced it entered into a binding letter of intent (LOI) with C2 Capital Group, Inc., in which Creatd currently holds a minority equity interest. Under the LOI, Creatd would acquire the remaining outstanding equity of C2 in exchange for shares of Creatd common stock and a new series of non‑voting convertible preferred stock.
• The consideration would be equal in the aggregate to approximately 12,900,000 shares of Creatd common stock on an as‑converted basis. Closing is subject to execution of a definitive agreement and customary closing conditions. The LOI also includes provisions under which either party may be required to pay a break‑up fee in certain circumstances. The LOI is filed as Exhibit 10.1 to the 8‑K.

Key Details

• LOI date: September 30, 2026; filing date: October 1, 2026.
• Consideration: common stock + a new series of non‑voting convertible preferred stock (≈12,900,000 shares on an as‑converted basis).
• Closing requires a definitive agreement and customary conditions; potential break‑up fees are included.
• Creatd currently holds only a minority stake in C2 and would obtain full ownership if the transaction closes.

Why It Matters

• This proposed acquisition would give Creatd full ownership of C2 Capital, shifting a minority investment into full control. For investors, the key near‑term impacts are potential dilution from issuance of common and convertible preferred shares (the filing quantifies the as‑converted amount) and the fact the transaction is not yet final. The 8‑K does not include financial statements or pro forma results for the combined company — those would typically be provided later if and when a definitive agreement is signed. Monitor future filings for the definitive agreement, final terms, and any required financial disclosures.