Reformation Inc: director John Joseph Coyle bought 200,000 shares

What happened John Joseph Coyle, a director of Reformation Inc, purchased 200,000 shares at $15.00 per share on Jul 31, 2026, for $3,000,000. The Form 4 was amended to report this purchase.

Key details

• Transaction date and price: Jul 31, 2026, purchase at $15.00 per share (transaction code P).
• Total shares acquired: 200,000 shares for $3,000,000.
• Footnote F1: the securities were purchased through a directed share program in connection with the issuer's initial public offering; this Form 4 is being amended solely to report the purchase that was inadvertently omitted from the Form 4 filed on Jul 31, 2026.
• Footnote F2: includes 9,333 shares underlying restricted stock units.
• Filing status: amended Form 4 filed Oct 9, 2026; the purchase was omitted from the original Form 4 filed on Jul 31, 2026 (late reporting).

Why it may matter

• The filing reports a purchase through a directed share program in connection with the issuer's initial public offering, not an options exercise or a gift.
• The filing does not report the total number of shares owned by the reporting person after the transaction; it does note 9,333 shares underlying restricted stock units are included. A filing does not show why the insider traded or why the company acted.