Bickley Ian 4
4 · Vera Bradley, Inc. · Filed Jun 16, 2026
Research Summary
AI-generated summary of this filing
Vera Bradley (VRA) CEO Ian Bickley Buys 28,901 Shares
What Happened
Ian Bickley, CEO of Vera Bradley, purchased 28,901 common shares on June 12, 2026. The Form 4 reports a weighted-average price of $3.87 per share for a total reported cost of $111,847. This was a purchase (transaction code P), which is generally viewed as a direct buy rather than a sale.
Key Details
- Transaction date: 2026-06-12 (reported on Form 4 filed 2026-06-16).
- Price: weighted-average $3.87; actual trade prices ranged from $3.44 to $4.27 (footnote F1).
- Total value reported: $111,847.
- Shares owned after transaction: not specified in the provided summary of the filing.
- Notable footnotes: F1 explains the weighted-average price and offers to provide per-price quantities on request. F2 clarifies that certain previously filed Forms 4 (Apr 8, 2025–Apr 7, 2026) misreported holdings as directly owned; shares are actually held indirectly in the Ian Bickley Revocable Trust (he and his wife are trustees; he is the sole beneficiary) and he disclaims beneficial ownership except to the extent of pecuniary interest.
- Timeliness: Filed on 2026-06-16 for a 2026-06-12 trade; the filing appears to be timely.
Context
This was a straightforward open-market purchase (code P). The trust disclosure in F2 is an ownership-form clarification—trust-held shares are reported as indirectly owned. There is no indication of option exercises, gifts, or tax-withholding in this filing. Purchases by insiders can be of interest to investors as a potential positive signal, but they do not by themselves prove future performance.
Insider Transaction Report
- Purchase
Common Shares
[F1][F2]2026-06-12$3.87/sh+28,901$111,847→ 135,623 total(indirect: See Note.)
- 1,088,610
Common Shares
Footnotes (2)
- [F1]The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $3.44 to $4.27, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each price within the range.
- [F2]The reporting person notes that certain Forms 4 previously filed during the period from April 8, 2025 to April 7, 2026 incorrectly reported all Common Shares as held directly by the reporting person. The shares reported in Column 5 are in fact indirectly owned and held by the Ian Bickley Revocable Trust, for which the reporting person and his wife serve as trustees and the reporting person is the sole beneficiary. This Form 4 sets forth the form of beneficial ownership for the shares held in the Ian Bickley Revocable Trust. The reporting person disclaims beneficial ownership of the shares held in the Ian Bickley Revocable Trust except to the extent of his pecuniary interest therein.