Kraft Heinz Co: changes to reportable segments

What happened The Kraft Heinz Company reported that in the 3rd quarter of 2026 it made changes to its internal reporting and reportable segments. The Company combined its West and East Emerging Markets (WEEM) and Asia Emerging Markets (AEM) segments to form an Emerging Markets operating segment and moved certain European countries within WEEM into the Europe and Pacific Developed Markets operating segment. The Company now manages its operating results through 3 operating segments—North America, Europe and Pacific Developed Markets, and Emerging Markets—whereas prior to the reorganization it reported through 2 reportable segments (North America and Europe and Pacific Developed Markets).

Key details

• The reorganization took place in the 3rd quarter of 2026.
• WEEM and AEM were combined and disclosed as Emerging Markets.
• Certain European countries were moved from WEEM into Europe and Pacific Developed Markets.
• The Company provided supplemental historical segment financial information conforming to the new reportable segment structure in Exhibit 99.1; the filing states this supplemental information has no impact on previously reported financial statements for any period.

Why it may matter

• Item 8.01 (Other events) reports the change in the Company’s internal reporting and reportable segments and how the Company now manages its operating results.
• Item 9.01 (Financial statements and exhibits) includes supplemental historical segment financial information aligned to the new segments.
  A filing does not show why the insider traded or why the company acted.