Binnun Sharon 4

What Happened Sharon Binnun, Chief Accounting Officer of Heritage Insurance Holdings, Inc. (HRTG), sold 9,200 shares in an open-market transaction on May 1, 2026. The weighted-average price reported was $28.99 per share, generating approximately $266,753 in proceeds. The filing indicates the sale was executed under a previously adopted Rule 10b5-1 trading plan.

Key Details

• Transaction date: May 1, 2026; Form 4 filed May 5, 2026.
• Sale type/code: Open-market sale (S).
• Shares sold: 9,200; weighted-average price: $28.99; total proceeds: ~$266,753.
• Price range for the shares sold: $28.72 to $29.50 per share (per footnote). The filer says they can provide a breakdown of how many shares sold at each price upon request.
• Footnote: Sale was made pursuant to a 10b5-1 trading plan adopted December 12, 2025.
• Shares owned after the transaction: Not specified in the provided filing details.

Context Sales executed under a Rule 10b5-1 plan are prearranged and typically reduce the inference that the sale reflects the insider’s immediate view of the company’s prospects. For retail investors, purchases often signal stronger near-term insider conviction than routine sales; this transaction appears to be a pre-planned disposition rather than an ad hoc directional trade.