Brading Lee Dickson 4

What Happened
Brading Lee Dickson, Chief Financial Officer of Sezzle Inc. (SEZL), sold 100 shares on July 6, 2026 at $185.00 per share, generating $18,500 in proceeds. The transaction is a sale (S) — typically a routine disposition rather than a purchase signaling bullish conviction.

Key Details

• Transaction date: July 6, 2026
• Price: $185.00 per share; Total proceeds: $18,500
• Sale type: Open market or private sale (reported as “S”)
• Shares owned following transaction: Not disclosed in the provided filing
• Footnote: Transaction was effected under a Rule 10b5-1 trading plan adopted by the reporting person on June 17, 2025
• Filing date: July 8, 2026 (reported via accession 0001662991-26-000116); filing appears timely based on the transaction date

Context
A 10b5-1 plan indicates the sale was pre-planned and executed according to a pre-established schedule, which often reduces the implication that the insider’s current view of the company changed. The dollar amount here ($18.5k) is relatively small and should be weighed accordingly by retail investors.