FALBERG KATHRYN E 4
4 · Trade Desk, Inc. · Filed Mar 12, 2024
Insider Transaction Report
Form 4
FALBERG KATHRYN E
Director
Transactions
- Exercise/Conversion
Employee Stock Option Exercise (Right to Buy)
2024-03-08−103,030→ 0 totalExercise: $1.80Exp: 2026-08-02→ Class B Common Stock (103,030 underlying) - Conversion
Class A Common Stock
2024-03-08$1.80/sh+103,030$185,763→ 345,639 total - Sale
Class A Common Stock
2024-03-08$82.36/sh−95$7,824→ 242,609 total - Exercise/Conversion
Class B Common Stock
2024-03-08+103,030→ 103,030 totalExercise: $0.00→ Class A Common Stock (103,030 underlying) - Conversion
Class B Common Stock
2024-03-08−103,030→ 0 totalExercise: $0.00→ Class A Common Stock (103,030 underlying) - Sale
Class A Common Stock
2024-03-08$81.90/sh−102,935$8,430,377→ 242,704 total
Holdings
- 50,000(indirect: By Trust)
Class A Common Stock
Footnotes (4)
- [F1]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.36 to $82.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F2]The option was granted on August 3, 2016 (the "Grant Date"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the Grant Date, with one forty-eighth (1/48th ) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued service as a director of the Issuer through the applicable vesting dates.
- [F3]This option was previously reported as covering 10,303 shares at an exercise price of $18.03 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
- [F4]Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.