Bromberg Matthew S 4
4 · Unity Software Inc. · Filed May 28, 2026
Research Summary
AI-generated summary of this filing
Unity (U) CEO Matthew Bromberg Sells 138,993 Shares
What Happened
Matthew S. Bromberg, CEO, President and Director of Unity Software Inc. (U), disposed of 138,993 shares on May 26, 2026. The reported weighted-average sale price was $27.18 per share, for aggregate proceeds of approximately $3,777,830. This transaction was a sale (code S) executed as an automatic "sell to cover" to satisfy tax withholding on the vesting of restricted stock units, not a discretionary open-market trade.
Key Details
- Transaction date: 2026-05-26; Form 4 filed: 2026-05-28 (appears timely under Form 4 rules).
- Price: weighted average $27.18; shares sold in multiple transactions at prices ranging $26.66–$27.64 (see footnote F2).
- Total proceeds: ~$3,777,830.
- Reason/footnote: F1 — sale executed automatically to cover tax withholding for RSU vesting (sell-to-cover); not a voluntary trade by the reporting person.
- Shares owned after transaction: not specified in the information provided.
- No 10b5-1 plan or other trading plan was reported in the provided notes.
Context
A "sell to cover" is a routine, non-discretionary transaction used to pay taxes when restricted stock units vest; such sales are common and do not necessarily signal the insider's view on the company's prospects. For retail investors, purchases tend to carry more interpretive weight than mandatory tax-withholding sales.
Insider Transaction Report
- Sale
Common Stock
[F1][F2]2026-05-26$27.18/sh−138,993$3,777,830→ 1,557,514 total
Footnotes (2)
- [F1]Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of restricted stock units. The sale occurred automatically to satisfy the tax withholding obligations to be funded by a "sell to cover" and does not represent a discretionary trade by the Reporting Person.
- [F2]The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $26.66 to $27.64, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.