Carvana (CVNA) Chief Brand Officer Ryan Keeton Sells 335 Shares

What Happened

• Ryan S. Keeton, Chief Brand Officer of Carvana (CVNA), had 335 shares of Class A common stock disposed (withheld) to cover tax liabilities related to vested restricted stock units. The withholding was recorded at $401.11 per share, for a total value of $134,372.

Key Details

• Transaction date: 2026-02-01; filing date: 2026-02-03 (timely filing).
• Transaction type/code: F — payment of exercise price or tax liability (shares withheld to satisfy taxes).
• Shares disposed: 335 at $401.11 each; total value reported $134,372.
• Footnote: F1 — represents shares withheld for taxes upon vesting of restricted stock units.
• Shares owned after transaction: not reported in the provided filing excerpt.

Context

• This transaction is a routine tax-withholding event tied to RSU vesting, not an open-market sale signaling a change in conviction. Withheld shares are retained by the company or broker to pay tax obligations rather than sold on the open market by the insider.