Carvana (CVNA) Chief Brand Officer Ryan Keeton Withholds 2,879 Shares for Taxes

What Happened

• Ryan S. Keeton, Chief Brand Officer of Carvana Co. (CVNA), had 2,879 shares of Class A common stock withheld to satisfy tax withholding obligations upon the vesting of restricted stock units. The shares were valued at $72.18 each, for a total of $207,806. This is a tax-withholding disposition (code F), not an open-market sale or purchase.

Key Details

• Transaction date and price: 2026-09-01; $72.18 per share
• Shares withheld/disposed: 2,879 shares; total value $207,806
• Shares owned after transaction: Not specified in the provided filing
• Footnote: F1 indicates these shares were withheld to cover taxes upon RSU vesting pursuant to various awards
• Filing timeliness: Report filed 2026-09-03 for a 2026-09-01 transaction — appears to be timely (no late-filing flag noted)

Context

• This was a routine tax-withholding event tied to RSU vesting (a common administrative transaction). It represents a disposition of shares to satisfy tax liabilities rather than a deliberate market sale or a purchase indicating a change in insider conviction.