Huffman Steve Ladd 4

4 · Reddit, Inc. · Filed Jul 2, 2026

AI-generated summary of this filing

Updated Jul 2, 2026

Reddit (RDDT) 10% Owner Steve Huffman Sells Shares & Exercises Options

What Happened

Steve L. Huffman, reported as a 10% owner of Reddit, exercised stock option(s) to acquire 18,000 shares at $25.29 per share for $455,220 on June 30, 2026. On the same day he sold 18,000 shares in multiple open-market transactions, generating aggregate proceeds of $3,116,401 (sales executed at prices in the $170.27–$174.83 range; weighted average ≈ $173.13/share).
The combination of an exercise (derivative conversion) and contemporaneous open‑market sales is effectively a monetization of option value rather than a new cash purchase of additional shares.

Key Details

Transaction date: 2026-06-30; Form 4 filed 2026-07-02 (timely filing).
Option exercise: 18,000 shares acquired at $25.29 each for $455,220.
Open-market sales (total 18,000 shares, $3,116,401):
- 1,100 shares @ $170.71 = $187,781 (trades ranged $170.27–$171.19)
- 2,200 shares @ $171.74 = $377,828 (trades ranged $171.29–$172.27)
- 4,999 shares @ $172.91 = $864,377 (trades ranged $172.33–$173.31)
- 8,901 shares @ $173.77 = $1,546,727 (trades ranged $173.36–$174.33)
- 800 shares @ $174.61 = $139,688 (trades ranged $174.38–$174.83)
One derivative line reports 18,000 shares disposed at $0.00; footnote F7 indicates some securities are held directly by a grantor retained annuity trust of which Huffman is sole trustee and beneficiary.
Sales were made pursuant to a Rule 10b5-1 trading plan adopted May 19, 2025 (footnote F1).
Shares owned after the transactions were not specified in the excerpt provided.

Context

For retail investors: exercises followed by immediate sales are common way for insiders to realize gains from vested options; these transactions do not necessarily signal a change in the insider’s view of the company.
Huffman is reported as a 10% owner (significant holder); the sales were executed under a pre-established 10b5-1 plan, which typically schedules trades in advance.
The filing notes multiple trade prices and provides weighted averages; the filer offers to supply the per-trade breakdown to the SEC, issuer, or security holders upon request.

Form 4

Period: 2026-06-30

DirectorCEO & President10% Owner

Transactions

Exercise/Conversion
Class A Common Stock
[F1]
2026-06-30$25.29/sh+18,000$455,220→ 391,814 total(indirect: By Trust)
Sale
Class A Common Stock
[F2]
2026-06-30$170.71/sh−1,100$187,781→ 390,714 total(indirect: By Trust)
Sale
Class A Common Stock
[F3]
2026-06-30$171.74/sh−2,200$377,828→ 388,514 total(indirect: By Trust)
Sale
Class A Common Stock
[F4]
2026-06-30$172.91/sh−4,999$864,377→ 383,515 total(indirect: By Trust)
Sale
Class A Common Stock
[F5]
2026-06-30$173.77/sh−8,901$1,546,727→ 374,614 total(indirect: By Trust)
Sale
Class A Common Stock
[F6]
2026-06-30$174.61/sh−800$139,688→ 373,814 total(indirect: By Trust)
Exercise/Conversion
Stock Option (Right to Buy)
[F8]
2026-06-30−18,000→ 1,117,255 total(indirect: By Trust)
Exercise: $25.29Exp: 2033-12-25→ Class A Common Stock (18,000 underlying)

Holdings

Footnotes (8)

[F1]This transaction reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
[F2]The sales were executed in multiple trades at prices ranging from $170.27 to $171.19. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 6 to this Form 4.
[F3]The sales were executed in multiple trades at prices ranging from $171.29 to $172.27.
[F4]The sales were executed in multiple trades at prices ranging from $172.33 to $173.31.
[F5]The sales were executed in multiple trades at prices ranging from $173.36 to $174.33.
[F6]The sales were executed in multiple trades at prices ranging from $174.38 to $174.83.
[F7]The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.
[F8]The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Signature

/s/ Julie Rogers, Attorney-in-Fact|2026-07-02

1 file