Blow Marla J 4

What Happened Marla J. Blow, a director of Etsy, sold a total of 300 shares in open-market transactions on May 15, 2026. The filing shows 272 shares sold at $58.22 each (proceeds $15,836) and 28 shares sold at $58.50 each (proceeds $1,638), for combined gross proceeds of approximately $17,474. These were sales (not purchases), which are often routine dispositions rather than a bullish signal.

Key Details

• Transaction date: May 15, 2026.
• Trades reported: 272 shares @ $58.22 ($15,836) and 28 shares @ $58.50 ($1,638); total 300 shares, ~$17,474.
• Footnote F1: Sales were made pursuant to a 10b5-1 trading plan adopted by Ms. Blow on August 21, 2025 (pre-arranged trading plan).
• Footnote F2: The filing reports a weighted average sale price and notes sales occurred at prices in a range ($57.43 to $58.39); the reporting person will provide a full breakdown by price on request.
• Shares owned after transaction: Not specified in the provided filing.
• Filing: Form 4 filed May 19, 2026. This filing date is within the two-business-day reporting window for the May 15 transaction (timely).

Context A 10b5-1 plan means these sales were pre-scheduled and do not necessarily reflect the director’s current view of the company. For retail investors, insider purchases generally carry more weight as a positive signal; routine sales, especially under prearranged plans, are common and may be driven by diversification or personal liquidity needs rather than company-specific news.