Etsy (ETSY) Director Marla J Blow Sells 300 Shares

What Happened

• Marla J. Blow, a director of Etsy, reported open-market sales totaling 300 shares on August 17, 2026. The transactions reported were:
  • 217 shares at a reported weighted-average price of $79.34 — proceeds $17,217
  • 68 shares at a reported weighted-average price of $79.90 — proceeds $5,433
  • 15 shares at $81.22 — proceeds $1,218
• Total proceeds across the three disposals: approximately $23,868. These are sales (S) — typically routine disposition activity rather than a purchase signal.

Key Details

• Transaction date: August 17, 2026; Filing date: August 19, 2026 (filed within the normal two-business-day Form 4 window).
• Reported totals: 300 shares sold for about $23,868.
• Shares owned after transaction: not specified in the provided filing details.
• Notable footnotes:
  • The sales were made pursuant to a 10b5-1 trading plan adopted by Ms. Blow on August 21, 2025 (pre-arranged trading plan).
  • The filing reports weighted-average sale prices and notes the underlying trades occurred at price ranges: one group ranged $78.71–$79.795 and another $79.87–$79.97 per share; the reporting person can provide a per-price breakdown on request.

Context

• Sales under a 10b5-1 plan are pre-planned and are often routine ways for insiders to sell shares without active timing by the insider — they are not, by themselves, a clear signal of insider sentiment.
• The filing uses "S" for sale and weighted-average pricing; the footnotes explain multiple executions at slightly different prices and offer to disclose the full breakdown if requested.