Starrs Artie 4

What Happened
Artie Starrs, President & CEO and Director of Harley‑Davidson, purchased 15,000 shares of HOG stock in an open‑market transaction on March 9, 2026. The shares were acquired at $19.10 per share for a total purchase price of $286,500. The filing reports a purchase (transaction code P), which investors often consider more informative than routine insider sales.

Key Details

• Transaction date: 2026-03-09
• Transaction type/code: Open‑market purchase (P)
• Price per share: $19.10
• Shares acquired: 15,000
• Total value: $286,500
• Shares owned after transaction: Not specified in the filing excerpt
• 10b5‑1 or plan noted: None disclosed in this filing excerpt
• Filing timeliness: Report filed on 2026-03-09 (same day as transaction)

Context
This was a straightforward open‑market purchase of common stock (not an option exercise, gift, or award). Purchases by executives can be seen by some investors as a vote of confidence, but they are only one data point—consider company fundamentals and diversification when evaluating insider activity.