Ethos (LIFE) Chief Accounting Officer Brandt Kucharski Sells Shares

What Happened

• Brandt W. Kucharski, Ethos Technologies Inc.'s (LIFE) Chief Accounting Officer, sold a total of 8,735 shares on August 20, 2026 in open-market transactions, disposing of 8,419 shares for approximately $273,281 (reported avg $32.46) and 316 shares for approximately $10,384 (reported avg $32.86). The combined proceeds were about $283,665. These were sales (not purchases).

Key Details

• Transaction date: August 20, 2026; Form 4 filed August 21, 2026 (filed promptly the next day).
• Reported prices and notes:
  • 8,419 shares — weighted average $32.46; actual sale prices ranged $31.845 to $32.785 (per footnote).
  • 316 shares — weighted average $32.86; actual sale prices ranged $32.855 to $32.86 (per footnote).
• Plan/authorization: The sales were made pursuant to a pre-established Rule 10b5-1 trading plan adopted May 15, 2026 (footnote F1), meaning they followed pre-set terms rather than a discretionary decision at the time of sale.
• Ownership reporting: The filing notes that reported ownership figures (where shown) include shares issuable on settlement of restricted stock units (footnote F3). The excerpt provided did not list Kucharski’s post-transaction total holdings.
• Additional disclosure: The reporting person offers to provide a breakdown of the number of shares sold at each separate price within the disclosed ranges upon request (footnotes F2, F4).

Context

• Sales under 10b5-1 plans are common: they indicate pre-planned selling rather than necessarily signaling a change in the insider’s view of the company. For retail investors, purchases typically carry more interpretive weight than routine, pre-scheduled sales.