Andretta Ralph J 4
4 · BREAD FINANCIAL HOLDINGS, INC. · Filed Jun 1, 2026
Research Summary
AI-generated summary of this filing
Bread Financial (BFH) CEO Ralph J. Andretta Sells Shares
What Happened
Ralph J. Andretta, President, CEO and Director of Bread Financial Holdings, sold a total of 15,000 common shares in open‑market transactions on May 29, 2026 for aggregate proceeds of $1,336,540. The sales were reported as: 1,500 shares at a weighted average price of $88.23 (proceeds $132,345), 12,500 shares at $89.17 (proceeds $1,114,625), and 1,000 shares at $89.57 (proceeds $89,570). The filing indicates these sales were executed pursuant to a Rule 10b5‑1 trading plan adopted February 27, 2026 (i.e., pre‑arranged sales).
Key Details
- Transaction date: May 29, 2026. Filing date: June 1, 2026 (timely).
- Breakdown:
- 1,500 shares — weighted avg $88.23; prices in range $87.48–$88.43 (footnote F2).
- 12,500 shares — weighted avg $89.17; prices in range $88.50–$89.49 (footnote F3).
- 1,000 shares — weighted avg $89.57; prices in range $89.51–$89.64 (footnote F4).
- Total proceeds: $1,336,540.
- Footnotes: Transaction executed under a 10b5‑1 plan adopted Feb 27, 2026 (F1). Footnote F2 notes the weighted average reflects multiple trades and offers to provide per‑price breakdown upon request.
- Shares owned after transaction: not specified in the provided filing excerpt.
Context
Sales executed under a pre‑existing 10b5‑1 plan are generally scheduled transactions and may not reflect the insider’s current view of the company. For retail investors, purchases tend to be more informative about insider sentiment; this filing documents routine, planned disposals rather than new, discretionary selling.
Insider Transaction Report
- Sale
Common Stock
[F1][F2]2026-05-29$88.23/sh−1,500$132,345→ 595,741 total - Sale
Common Stock
[F1][F3]2026-05-29$89.17/sh−12,500$1,114,625→ 583,241 total - Sale
Common Stock
[F1][F4]2026-05-29$89.57/sh−1,000$89,570→ 582,241 total
Footnotes (4)
- [F1]This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2026.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.48 to $88.43, inclusive. The reporting person undertakes to provide to Bread Financial Holdings, Inc., any security holder of Bread Financial Holdings, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3) and (4) to this Form 4.
- [F3]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $88.50 to $89.49, inclusive.
- [F4]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $89.51 to $89.64, inclusive.