Lemonade (LMND) CIO John Peters Sells 3,108 Shares

What Happened
John Sheldon Peters, Chief Insurance Officer of Lemonade, sold a total of 3,108 shares in two open-market transactions: 859 shares on 2026-09-03 at $54.63 ($46,927) and 2,249 shares on 2026-09-04 at $54.45 ($122,458). Total reported proceeds are approximately $169,385. These were sales (not purchases), which for insiders are often routine dispositions.

Key Details

• Transaction dates and amounts:
  • 2026-09-03: Sold 859 shares at $54.63 — $46,927 (per footnote, sale to cover tax withholding on RSU vesting).
  • 2026-09-04: Sold 2,249 shares at $54.45 — $122,458 (per footnote, sale pursuant to a Rule 10b5-1 plan).
• Total shares sold: 3,108; total proceeds: ~$169,385.
• Shares owned after the transactions: not specified in the details provided here — see the full SEC Form 4 for current holdings.
• Filing timeliness: Form 4 was filed on 2026-09-08 for trades on 2026-09-03/04. This appears to be beyond the typical two-business-day Form 4 deadline and may be a late filing (check the full filing for any tardiness explanation).

Context

• One sale was to satisfy tax-withholding obligations tied to RSU settlement (routine administrative sale), and the other was executed under a pre-established Rule 10b5-1 selling plan (pre-scheduled trade). Both footnotes suggest these were not discretionary market-timing sales by the officer.
• Sales are less informative about insider sentiment than purchases; routine tax withholding and 10b5-1 plan sales are common and do not necessarily indicate a view on company prospects.