Home/Filings/4/0001818383-21-000064
4//SEC Filing

Topjian Serge 4

Accession 0001818383-21-000064

CIK 0001818383other

Filed

Aug 2, 8:00 PM ET

Accepted

Aug 3, 8:09 PM ET

Size

13.4 KB

Accession

0001818383-21-000064

Insider Transaction Report

Form 4
Period: 2021-07-30
Topjian Serge
VICE PRESIDENT, MEDIA BUYING
Transactions
  • Exercise/Conversion

    Class A Common Stock

    2021-08-02+10,00021,314 total
  • Sale

    Class A Common Stock

    2021-08-02$32.86/sh3,900$128,15217,414 total
  • Exercise/Conversion

    Restricted Stock Units

    2021-07-307,65768,917 total
    Exercise: $0.00Class A Common Stock (7,657 underlying)
  • Exercise/Conversion

    Class A Common Stock

    2021-07-30+7,65711,314 total
  • Exercise/Conversion

    Class B-1 Units of QL Holdings LLC and Class B Common Stock

    2021-08-0210,000120,910 total
    Class A Common Stock (10,000 underlying)
Footnotes (7)
  • [F1]One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
  • [F2]On August 2, 2021, the Reporting Person exchanged 10,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 10,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
  • [F3]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
  • [F4]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.31 to $33.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  • [F5]Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.
  • [F6]On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.
  • [F7]Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

Issuer

MediaAlpha, Inc.

CIK 0001818383

Entity typeother

Related Parties

1
  • filerCIK 0001829887

Filing Metadata

Form type
4
Filed
Aug 2, 8:00 PM ET
Accepted
Aug 3, 8:09 PM ET
Size
13.4 KB