Sweetser Jeff 4

4 · MediaAlpha, Inc. · Filed Sep 3, 2021

Form 4

Period: 2021-09-01

See Remarks

Transactions

Exercise/Conversion
Class B-1 Units of QL Holdings LLC and Class B Common Stock
2021-09-01−8,000→ 103,754 total
→ Class A Common Stock (8,000 underlying)
Sale
Class A Common Stock
2021-09-03$22.36/sh−8,000$178,918→ 19,525 total
Exercise/Conversion
Class A Common Stock
2021-09-01+8,000→ 27,525 total

Footnotes (4)

[F1]On September 1, 2021, the Reporting Person exchanged 8,000 Class B-1 Units of QLH (the "Class B-1 Units"), along with 8,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
[F2]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
[F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.03 to $22.81 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
[F4]Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

Documents

1 file