Home/Filings/4/0001818383-21-000097
4//SEC Filing

Sweetser Jeff 4

Accession 0001818383-21-000097

CIK 0001818383other

Filed

Sep 2, 8:00 PM ET

Accepted

Sep 3, 6:24 PM ET

Size

9.3 KB

Accession

0001818383-21-000097

Insider Transaction Report

Form 4
Period: 2021-09-01
Sweetser Jeff
See Remarks
Transactions
  • Exercise/Conversion

    Class B-1 Units of QL Holdings LLC and Class B Common Stock

    2021-09-018,000103,754 total
    Class A Common Stock (8,000 underlying)
  • Sale

    Class A Common Stock

    2021-09-03$22.36/sh8,000$178,91819,525 total
  • Exercise/Conversion

    Class A Common Stock

    2021-09-01+8,00027,525 total
Footnotes (4)
  • [F1]On September 1, 2021, the Reporting Person exchanged 8,000 Class B-1 Units of QLH (the "Class B-1 Units"), along with 8,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
  • [F2]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
  • [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.03 to $22.81 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  • [F4]Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

Issuer

MediaAlpha, Inc.

CIK 0001818383

Entity typeother

Related Parties

1
  • filerCIK 0001830019

Filing Metadata

Form type
4
Filed
Sep 2, 8:00 PM ET
Accepted
Sep 3, 6:24 PM ET
Size
9.3 KB