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4//SEC Filing

COYNE JEFFREY B 4

Accession 0001818383-25-000113

CIK 0001818383other

Filed

Aug 17, 8:00 PM ET

Accepted

Aug 18, 4:26 PM ET

Size

18.3 KB

Accession

0001818383-25-000113

Insider Transaction Report

Form 4
Period: 2025-08-15
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
Transactions
  • Tax Payment

    Class A Common Stock

    2025-08-15$10.14/sh205$2,079460,259 total
  • Tax Payment

    Class A Common Stock

    2025-08-15$10.14/sh2,921$29,619461,269 total
  • Exercise/Conversion

    Class A Common Stock

    2025-08-15+510460,464 total
  • Tax Payment

    Class A Common Stock

    2025-08-15$10.14/sh2,543$25,786458,726 total
  • Exercise/Conversion

    Restricted Stock Units

    2025-08-156,54413,088 total
    Class A Common Stock (6,544 underlying)
  • Exercise/Conversion

    Class A Common Stock

    2025-08-15+6,544466,803 total
  • Tax Payment

    Class A Common Stock

    2025-08-15$10.14/sh2,613$26,496464,190 total
  • Tax Payment

    Class A Common Stock

    2025-08-15$10.14/sh5,224$52,971453,502 total
  • Exercise/Conversion

    Restricted Stock Units

    2025-08-155100 total
    Class A Common Stock (510 underlying)
Footnotes (7)
  • [F1]One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
  • [F2]Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.
  • [F3]Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
  • [F4]Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.
  • [F5]One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
  • [F6]Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
  • [F7]One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Issuer

MediaAlpha, Inc.

CIK 0001818383

Entity typeother

Related Parties

1
  • filerCIK 0001213184

Filing Metadata

Form type
4
Filed
Aug 17, 8:00 PM ET
Accepted
Aug 18, 4:26 PM ET
Size
18.3 KB